Sunday, April 23, 2006

AELEA at Movie Carnival, Berjaya Times Square


It has been a crazilly hectic week. On my birthday weekend, 22/23rd April, I spent the whole two days at berjaya times square as my production company AELEA story laboratory working in collaboration with F.E.G. (Film Equipment Gallery) set up a booth at the movie carnival by cinemaonline magazine and my partners in Berjaya Times Square.

The Movie Carnival was not an industry based event(an event for movie industry people) but for the people who support our industry, the movie goers who buys the ticket. So our presence at the carnival wasn't so much to drum up new business or find new collaborative deals but to serve as a booth where the public can interact with actual film equipments to see for themselves how a shot would be achieved on set. The exposure of our company to the public was just a bonus.

We allowed the public to actually operate a full jib and a track setup under close supervision by four trained production crew. Film equipments have many moving parts that could easilly snap a finger off someone...so we kept a close eye to avoid any eeeiiikkksss!!!! followed by gratuitous blood splatter though that be great advertising for some of the horror flicks coming our way.Anyway...back to topic, it would come to many a suprise I think that a rather complex setup is required to shoot a simple scene where a camera moves into a scene from behind some plants and rise above the heads of the actor before titling down to show the audience the scene from an upward view.However though many people passed by our booth...few actually had the inclination to touch and try out...many had eagerly interested eyes but kept their hands wrapped around themselves while peering inquisitively.

Aside from the shooting try out. My company AELEA story laboratory also ran a talent casting session. This is a 'golden opportuinity' for the public to have their profile picture taken and get their details recorded into AELEA database which will be accessed when a shoot; whether a movie, a commercial or a corporate video require talents.If your looks are suitable and you are selected from the database...there's your stepping stone to the screen! AELEA database of talents are also open for access by other production companies.To access...or to be part of the database gimme a call or reach me at aelea.com.my

But before we know it the two days was over...honestly,the movie carnival could have been better but it's a maiden effort with what I would consider a huge turnout so it was successful.And as for what initially seemed like signing up for a torturous two days of sitting and tending to a booth in berjaya times square worked out well and we had alot of fun both with casting and meeting the public to talking among other vendors who popped by with smiles and empty but fun conversations.

4 comments:

Anonymous said...

Hey, Sharon here. Hahaha, seems like I'll be the first one to post a comment for this post huh? Well, the movie carnival was great wasn't it? I had a ball myself. Anyways, great job, I think your booth was one of the most interesting things to look out for at the Carnival (although it's over now :-p). Have a fine day yeah? And I'll see you when you get back from Kuching.
See ya.

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Anonymous said...

Enjoyed a lot! film editing classes

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Living Life to the full...I hope to live by the principle that success doesn't mean making a tonne of money though I am blessed that i do make a decent sum...but success equates to appreciateing all the God given wonder this world has to offer before my time is up...